Framework Creator & Digital Transformation Expert

Meet Rob Buckley

Creator of the OCTA Framework and leading digital transformation consultant with over 20 years of enterprise architecture experience.

Professional Background

Rob Buckley is the creator of the Outcome-Centric Trade-Off Architecture (OCTA) framework, a revolutionary approach to digital transformation that bridges the gap between strategic vision and practical execution.

With over two decades of experience in enterprise architecture, Rob has helped organizations across Australia and internationally navigate complex digital transformations, ensuring measurable business outcomes and sustainable change.

20+
Years Experience
100+
Projects Delivered
OCTA
Framework Creator

Core Expertise

Areas of specialization and focus

Digital Transformation
Enterprise Architecture
Business Strategy
Technology Consulting
Change Management
Risk Assessment
Stakeholder Engagement
Benefit Realization

Industry Experience

Sectors and organizations served

Financial Services
Government
Healthcare
Education
Manufacturing
Retail
Not-for-Profit
Technology

The OCTA Framework

Rob's signature methodology for digital transformation success

The OCTA (Outcome-Centric Trade-Off Architecture) framework was developed by Rob to address the common challenges organizations face during digital transformation. Unlike traditional approaches that focus solely on technology or process, OCTA provides a holistic methodology that balances business outcomes, technical architecture, and organizational change.

The framework has been successfully implemented across various industries, helping organizations achieve measurable results while minimizing risks and maximizing return on investment.

Get in Touch

Ready to discuss your digital transformation journey?

Rob is available for consulting engagements, speaking opportunities, and strategic advisory roles. Contact him directly to discuss how the OCTA framework can help your organization achieve successful digital transformation.