Phase 2: CRB Architecture

Conceptual, Reference & Blueprint - Structure transformation using CRB Architecture as a guide

Purpose

Structure transformation using CRB Architecture as a guide to ensure alignment across business, governance, and technology teams with clear transformation roadmap.

Outcome

A structured transformation roadmap ensuring alignment across business, governance, and technology

Duration

8-12 weeks

Components

4 Key Areas

Phase Components

Detailed breakdown of the key components and activities within this transformation phase.

Conceptual Architecture Development

Develop the Conceptual Architecture (high-level business-aligned architecture)

Key Activities

  • Create high-level architectural vision aligned with business goals
  • Define architectural principles and constraints
  • Establish conceptual data and integration models
  • Align architecture with business capabilities
  • Validate conceptual architecture with stakeholders

Tools & Methods

  • Conceptual Architecture Template
  • Architecture Principles Framework
  • Alignment Matrix
  • Validation Checklist

Key Participants

  • Enterprise architects
  • Business stakeholders
  • Technology leads

Duration

2-3 weeks

Reference Architecture Establishment

Establish the Reference Architecture (standard patterns, governance, compliance)

Key Activities

  • Define standard architectural patterns and components
  • Establish governance frameworks and compliance requirements
  • Create reusable architectural templates
  • Define technology standards and guidelines
  • Implement architecture review processes

Tools & Methods

  • Reference Architecture Framework
  • Governance Templates
  • Compliance Checklists
  • Pattern Library

Key Participants

  • Enterprise architects
  • Governance team
  • Compliance specialists

Duration

3-4 weeks

Blueprint Architecture Creation

Create the Blueprint Architecture, defining the current & target state and a structured roadmap

Key Activities

  • Document current state architecture baseline
  • Design target state architecture vision
  • Conduct comprehensive gap analysis
  • Create transformation roadmap with phases
  • Define transition architecture states

Tools & Methods

  • Blueprint Architecture Template
  • Gap Analysis Matrix
  • Roadmap Planning Tools
  • Transition Planning Framework

Key Participants

  • Solution architects
  • Business analysts
  • Project managers

Duration

4-5 weeks

Trade-Off Analysis

Identify key trade-offs (cost vs. scalability, speed vs. risk, short-term vs. long-term gains)

Key Activities

  • Identify key decision points and trade-offs
  • Analyse cost vs. scalability implications
  • Evaluate speed vs. risk trade-offs
  • Assess short-term vs. long-term impact
  • Create decision frameworks for ongoing trade-offs

Tools & Methods

  • Trade-Off Analysis Matrix
  • Decision Framework
  • Risk Assessment Tools
  • Cost-Benefit Analysis

Key Participants

  • Enterprise architects
  • Financial analysts
  • Risk managers

Duration

2-3 weeks

Key Deliverables

Tangible outputs and artifacts that provide lasting value to your organization.

Conceptual Architecture Package

model

High-level architectural vision aligned with business goals and principles

Business Value

Provides shared architectural vision and principles for transformation guidance

Reference Architecture Framework

framework

Standard patterns, governance frameworks, and compliance requirements

Business Value

Ensures consistency, compliance, and reusability across transformation initiatives

Blueprint Architecture & Roadmap

plan

Current state, target state, and structured transformation roadmap with transition planning

Business Value

Clear transformation path with defined phases, dependencies, and success criteria

Trade-Off Decision Framework

framework

Structured approach to evaluating and making key transformation trade-offs

Business Value

Enables informed decision-making and consistent trade-off evaluation throughout transformation

Real-World Applications

See how organizations have successfully implemented this phase to achieve measurable results.

Retail Chain Omnichannel Architecture

Retail

Challenge

Fragmented systems preventing unified customer experience across online and physical channels

OCTA Solution

CRB Architecture approach to design integrated omnichannel platform with clear governance and standards

Outcome

Unified customer experience with 60% improvement in cross-channel data consistency

60% improvement in data consistency
45% faster new channel deployment
30% reduction in integration complexity

Download Resources

Access our comprehensive library of frameworks, templates, and guides

📄
whitepaper

OCTA Framework Whitepaper

Complete guide to the Outcome-Centric Trade-Off Architecture methodology

overview
intermediate
1,2472/1/2025
1.95 MB
framework
methodology
transformation
📊
template

Business Capability Assessment Template

Excel template for conducting comprehensive business capability assessments

phase 1
beginner
8921/15/2025
500 KB
assessment
template
capabilities
📈
template

Digital Transformation Roadmap Template

Comprehensive roadmap template for planning digital transformation initiatives

phase 2
intermediate
6341/20/2025
1000 KB
roadmap
planning
transformation
📄
checklist

OCTA Implementation Checklist

Step-by-step checklist for implementing the OCTA methodology

implementation
beginner
4451/25/2025
250 KB
checklist
implementation
methodology
📦
framework

Stakeholder Engagement Framework

Framework and templates for effective stakeholder engagement during transformation

phase 1
advanced
2781/30/2025
2.93 MB
stakeholder
engagement
framework
📊
template

Risk Assessment Matrix Template

Comprehensive risk assessment matrix for transformation projects

phase 3
intermediate
5672/5/2025
375 KB
risk
assessment
matrix

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